THE PROJECT
Following the COVID-19 pandemic, consulting company Axiom Medical needed a strategy to promote the long-term benefits its infection control program.
THE APPROACH
Based on client interviews and materials, as well as research into the impact of workplace illness, I wrote a white paper emphasizing the benefits of an ongoing infection control program and the specific benefits of Axiom's program.
THE RESULT
The white paper, which Axiom continues to use, allowed the company to successfully launch its infection control program and strengthen its position as an innovative leader in medical consulting.