THE PROJECT
As the External Communications Manager at global travel leader Hornblower Group, I managed media relations and thought leadership opportunities for the company's individual brands, including City Experiences. When stakeholders wanted to showcase the brand's sustainability efforts, I crafted a submission to the Skift IDEA Awards featuring a day tour designed in collaboration with local businesses and community members.
THE RESULT
The submission was named to the shortlist of top experiences in the Industry Innovators category, earning industry recognition and a high-value link from Skift.com to the City Experiences website.